People and communities

Sampo Group is committed to ensuring compliance with applicable human rights, labour, and employment legislation. The Sampo Group Code of Conduct, together with company-specific policies, addresses the relationship that the Group upholds with its employees and other stakeholders.

Employees and their contributions are Sampo Group’s most important source of competitive advantage. Insurance products can be copied, but copying the company culture and the attitude, competence, and engagement of great employees is much harder. Sampo Group strives to create engaging work environments that foster creativity, innovation, and well-being, promote diversity, equity, and inclusion, and encourage employees on their career paths. When employees feel like they belong to an organisation, they are more likely to stay longer. Sampo Group focuses also on sustainable and inspirational leadership that encourages employees to develop in their careers and feel included in an open and inclusive working environment.

Employees are the most important resource for ensuring that the Sampo Group’s customers receive the best service in every situation. Dedicated employees create results by delivering first-class customer experiences daily. For this reason, investing in personnel practices and an empowering work environment not only reflects Sampo Group’s values but also makes good business sense.

Sampo Group wants to make a positive contribution to the communities in which it conducts business. The company engages with its stakeholders on multiple topics and, when possible, offers support, for example, by sharing its expertise or time. The aim of stakeholder engagement is to build trust between the company and its stakeholders and to seek common benefits.