Donations

Sampo Group wants to make donations to and take part in humanitarian efforts to support the communities the company and its employees are part of. At the same time, donations can, for example, offer reputational benefits for Sampo Group, help attract and retain employees, and provide possibilities to engage with current or prospective customers.

Approach

Sampo Group has a group-level community engagement framework. The framework has three themes, which guide the company’s donations and other humanitarian efforts. With donations and other humanitarian efforts, Sampo Group also wants to support the selected UN Sustainable Development Goals.  

Every year, the Sampo Group companies decide which initiatives they wish to support and what types of humanitarian efforts they want to engage in. Sampo Group offers a wide range of support to charities and communities, and the company continues to receive requests for a variety of support and donations every year. Requests are considered on the basis of ensuring that the donations benefit local communities and that the support given aligns with company ethics. The collaborations can range from one-off activities (e.g. donations, disaster relief) to long-term projects (e.g. multiyear partnerships). In addition, Sampo Group offers employee engagement initiatives, such as matched donations and employee volunteering.

Monitoring and evaluation of donations and other humanitarian efforts is done on a subsidiary level (e.g. by Sustainability, HR, Communication, and Marketing units as well as management). Each activity and partnership is evaluated on a case-by-case basis, with criteria depending on the nature and scope of the cooperation (e.g. financial contribution, number of employees participating, time spent, and number of items or amount of funds collected).

Goals and ambitions

Sampo Group’s primary aim is to make donations and take part in humanitarian efforts that aim to make a change in society. Sampo Group is committed to further improving the work year on year, for example, by developing reporting and measurements, creating new initiatives, and increasing employee participation.