Stakeholder engagement

Stakeholder engagement and dialogue help Sampo Group to proactively consider the needs and wishes of its stakeholders. The intention is to engage in activities and dialogue that are best aligned with the purposes of Sampo Group and its stakeholders.

Sampo Group considers stakeholder engagement and dialogue to be a valuable source of information. The different stakeholders are experts in their own fields and can offer knowledge and expertise for the purposes of the company. When relevant, Sampo Group can in turn offer its time and expertise to support the stakeholders.

Approach

Sampo Group’s primary stakeholder groups are investors, customers, employees, suppliers and other business partners, and local communities. Each primary stakeholder group has several subcategories.

Sampo Group engages with its stakeholders on multiple topics, such as climate and environment (e.g. loss prevention), health and well-being, and safety and education (e.g. risk management). The themes link tightly to the overall strategy and purpose of the Group, which are about providing safety, value, and well-being through high-quality insurance operations and risk management. In addition, Sampo Group aims to ensure that stakeholder engagement activities positively contribute the UN SDGs.

Sampo Group seeks to ensure meaningful engagement with stakeholders, for example, by identifying relevant stakeholders, ensuring continuous and regular communication, and providing multiple forums for dialogue. By focusing on stakeholder engagement and dialogue, Sampo Group can mitigate potential risks, including uncertainty and dissatisfaction of its key stakeholder groups. Stakeholder engagement can help Sampo Group foster its reputation, trust, and buy-in for its key initiatives.

Main themes of stakeholder engagement framework
Sampo Group

Graph: Community engagement framework

Goals and ambitions

The purpose of stakeholder engagement is to build trust between Sampo Group and its stakeholders and to seek common benefits.

Stakeholder engagement and dialogue
Sampo Group

Stakeholder group	Forum for dialogue and frequency of discussions	Examples of discussion topics
Investors: current and potential shareholders and debt investors	Annual General Meeting (AGM) (annual) Capital Markets Day (CMD) (annual or less frequent) Roadshows (quarterly) Seminars (quarterly) Virtual and face-to-face meetings (weekly)	Financial performance Strategy and Group structure Regulatory development Climate targets Executive remuneration Sustainability in general
Customers	Regular customer contact points, e.g., website, chat, contact centre (24/7 or daily) Customer feedback channels (24/7) Customer satisfaction surveys (24/7 or daily) Virtual and face-to-face meetings (daily) Consumer ombudsman (daily) Events (varying) Company publications, e.g., magazines (varying)	Products and services Loss prevention and claims handling Sustainability in general Market situation in general Responsible business practices
Employees	Employee engagement surveys (bi-annual) Performance appraisals and dialogue with leaders (varying) Work environment committees (varying) Meetings with union and employee representatives (varying) Employee representation and consultation forums (varying) Employee roadshows (on a needs basis) Social events (varying)	Financial performance Non-discrimination Diversity and inclusion Change in Group structure Personnel surveys Performance and development plans Sustainable workplace
Suppliers and other business partners, e.g. analysts and rating agencies	Virtual and face-to-face meetings (daily) Events (varying) Company publications, e.g. magazines (varying)	Financial performance Supply chain management, e.g. targets, performance Change in Group structure Future plans Products and services
Local communities, e.g. regulators, supervisors, industry associations, educational institutions, NGOs, general public, and the media	Virtual and face-to-face meetings (weekly) Events (varying) Company publications, e.g. magazines (varying)	Financial performance Regulatory development Sustainability in general Climate change Responsible investment